Marketing & Communications Consulting

At AskCatherine I will support your business with a full set of marketing services to achieve your goals.

1. Website

   The key to a good website is brief, succinct text, good images and excellent SEO (search engine optimisation) – so that your potential customers can find you.
   If you already have a website, I can review it and give you feedback on improving optimisation and content. However, if you don’t have a website yet, I work with people who create websites and I can write excellent, relevant and compelling content for you.
   

2. Marketing Strategy

   You have heard the term used but are not really sure where to start? We can sit down together and discuss your goals both in the short and the long term. Then we can clarify your target audience, key markets and budgets. This will help determine the best, most cost effective channels to use in order to reach your target audience and build your brand.
   
   Through this process we can develop the right marketing strategy for your organisation. How we do this can be flexible – it could be a series of one to one meetings, workshops with key people in your team or, if you prefer, after an initial meeting I can draft a strategy for you.
   
   Once we have an agreed strategy we can develop a plan for implementation. This plan will identify the resources required and provide key dates for implementing the plan. Additionally this will also outline what success looks like.

3. Social Media

   Everyone talks about the importance of ‘Social’ and how crucial it is for connecting with your customers.
   
   Defining your target market will help determine which platforms (Facebook, Instagram, Google My Business, LinkedIn or TikTok) are right for reaching and growing your target audience. Authenticity is key for building trust in your brand. This is done through storytelling, engaging with your followers and prospective customers so that they get to know your brand.
   
   Setting up your social media can also take time to get right, I can set up your social media accounts or if you already have them, ensure you have the best possible presentation and bio. I will show you what makes a really engaging post. This will include which tone of voice to use, which hashtags you should be using and the types of images that should be used.
   
   If you don’t have time I can manage your accounts for you, making posts on your behalf and engaging with your followers. This is something I do for a number of my clients and they have seen their engagement grow quickly.

4. Social Media Campaign

   Advertising on social media can provide some quick wins and can be far more cost-effective than taking out an advert in the newspaper or a magazine but that doesn’t mean we need to rule out the traditional media. Advertising helps build your brand and can drive traffic to your website. Social media campaigns allow you to target a specific audience and build up your followers. We can discuss your goals, who your audience are and how we can best reach them with your given budget. Then we can develop and plan a campaign that works utilising the most suitable media.

5. Copy Writing

   Writing effective copy is a real skill. You need to really understand your audience and their needs. Additionally, you need to ensure ‘key words’ are incorporated in any on-line text to ensure search engine optimisation. I can write convincing and persuasive copy that tells your story and strengthens your brand. We can discuss what you want to achieve with the written word and decide the best way to do this within your budget.