There are a number of activities that I can undertake, depending on your requirements. You can be as involved as much as you wish at each stage.
- I will work with you to understand your business and to clarify your goals and objectives.
- A SWOT analysis will help me to identify the strengths, weaknesses, opportunities, and threats for your business.
- The next step is to define who your customers/audience are and their key characteristics.
- Understanding your target market will help me to devise a ‘persona’ for your brand. It will also help me identify how best to reach your audience and the tone of voice to use in communications.
- We need to agree the budget you have available for marketing. I can provide some examples, so that you can be clear what can be achieved within a given budget.
- I will then develop a realistic marketing plan, with SMART goals.
- Finally, I will create an Operational Plan which can be easily implemented.
At the end of the process you will be left with clear and understandable plan to run your campaign.