keep it simple, keep it authentic, keep it branded.
I started askcatherine as I want to be able to help small and medium sized businesses, education establishments, creative and not-for-profit organisations with their marketing. Read more »
I have over 25 years of marketing & communications consulting experience. If you need support with planning or implementing your marketing strategy then I can help you.
Call me on: 022 350 7147 or drop me an email.
The key to a good website is brief, succinct text, good images and excellent SEO (search engine optimisation) – so that your customers can find you.
If you already have a website, I can review it and give you feedback on improving optimisation and content. If you don’t have a website I can develop one for you and write excellent, relevant and compelling content for you.
All organisations should have a strategic marketing plan. A strategic marketing plan will define your short-and long-term goals, clarify your target audience and your key markets, and also identify the resources you need. The strategy will outline the best and most cost-effective channels to use in order to reach your target audience, in addition to building your brand and delivering a marketing strategy that is right for your organisation.
How we do this is flexible. It could be a series of one to one meetings or workshops with key people in your team, or, an initial brief. Whichever route works best you will have a marketing strategy that supports your goals.
Once we have an agreed strategy I will develop an operational plan for you. This will identify the resources required and provide key dates for implementing the plan, in addition to outlining what success looks like!
Everyone talks about the importance of ‘Social’ and how crucial it is for connecting with your customers.
Defining your target market will help determine which platforms (Facebook, Instagram, Google My Business, LinkedIn or TikTok) are right for reaching and growing your target audience. Authenticity is key for building trust in your brand. This is done through storytelling, engaging with your followers and prospective customers so that they get to know your brand.
Setting up your social media can also take time to get right, I can set up your social media accounts or if you already have them, ensure you have the best possible presentation and bio. I will show you what makes a really engaging post. This will include which tone of voice to use, which hashtags you should be using and the types of images that should be used.
If you don’t have time I can manage your accounts for you, making posts on your behalf and engaging with your followers. This is something I do for a number of my clients and they have seen their engagement grow quickly.
Advertising on social media can provide some quick wins and can be far more cost-effective than taking out an advert in the newspaper or a magazine but that doesn’t mean we need to rule out the traditional media. Advertising helps build your brand and can drive traffic to your website. Social media campaigns allow you to target a specific audience and build up your followers. We can discuss your goals, who your audience are and how we can best reach them with your given budget. Then we can develop and plan a campaign that works utilising the most suitable media.
Writing effective copy is a real skill. You need to really understand your audience and their needs. Additionally, you need to ensure ‘key words’ are incorporated in any on-line text to ensure search engine optimisation. I can write convincing and persuasive copy that tells your story and strengthens your brand. We can discuss what you want to achieve with the written word and decide the best way to do this within your budget.
I work with a number of professional people and can offer end to end solutions for you. This means you only have to work with 1 person – me! If I am unable to help you, I may refer you to The 369 Collective